In my previous blog I said that I would answer the question, what is a favicon?
The word favicon is a portmanteau, or blended word, from 'favourite' and 'icon'. Essentially it is branding for your website. If you look at the tabs in your web browser you will notice that you use favicons everyday without realising. Just open sites such as Google, YouTube or Gmail and you will spot their favicon. It is the small image that helps you recognise their brand.
Although small, favicons are part of your branding. They are useful as they appear next to anything that identifies your website, such as, bookmarks, browser tabs, toolbar apps, etc.
They are an easy and immediate visual marker for your brand which will increase recognition and trust.