Do you measure your social media?

Do you measure your social media?  Like anything, if you don't measure it, you cannot improve it.  And if by luck, you feel it is improving, you won't know how or why it happened and therefore how to keep improving it.

All social media platforms have great insight tools included to help you measure the performance of your social media profile.  They offer a huge range of metrics and data.  Actually, they probably offer too much data for most businesses!
 
For my virtual assistant business, I have picked a handful of metrics on the three social media platforms I use.  At the end of each calendar month, I look at the insights within each platform and record data for the metrics I am interested in.  I use a simple spreadsheet with a tab for each platform.  I find this a simple, but effective way to see what is working and what is not.  It helps me to spot things I wouldn't otherwise notice.  For example, when I looked at data for my Twitter profile in August, I noticed that my tweets which included hashtags had more 'impressions' than those that did not.
 
Guess what I will be including in more of my tweets this month?  Yep, hashtags!  Not only do I know that this is likely to get more impressions for my tweets, it means that I can also look at those tweets that performed well last month and know that the hashtags I used are probably the ones to keep using.

​You can make measuring your social media performance very easy and quick.  It will then allow you to focus more time on what is working and less time (or better still, no time) on what is not.  And if you don’t feel confident or even know where to start with this, let a virtual assistant help.  Depending on the platforms you want to use it should take about two hours to set up a process for you to follow.  And if you want to outsource this completely, you’d be looking at just one hour a month, each month.